http://ift.tt/Ry3BBF In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover mar...

4 Reasons Marketing Shouldn’t Control Social Media

http://ift.tt/Ry3BBF

In most companies, marketing owns social. But is that for the best? What if other departments stepped in to cover marketing's blind spots?
       


via Convince and Convert Blog: Social Media Strategy and Social Media Consulting