Showing posts with label #Psychology. Show all posts

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am tell...


Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.


This blog post will tell you exactly why...

My Mindset in 2009

I never wanted to spam the Internet. Google made me do it.

This is what I told myself back then.

If spamming is so wrong, I wondered, how come it always works so well? Most black hat SEOs think this way. They rationalize spamming Google's index in so many ways:
  • We're helping Google improve their algorithm!
  • Content is king?!? LOL! Links are the only content you need. Google's lying to people. They deserve to get spammed.
  • If we don't do spam, our competitors will--and then they'll beat us. We have to spam.
  • We're helping our customers--the little guy--win the battle against a big, bad, evil empire that wants to enslave them to paying PPC costs!
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via Inbound.org
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One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to  create...

One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place. 

Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.


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via HubSpot Marketing Blog
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