9/24/2015
Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing? Snapchat presents a unique opp...
Are you interested in using Snapchat for your business? Wondering how to integrate it into your marketing? Snapchat presents a unique opportunity to reach a new audience that is receptive to clever, creative marketing. In this article you’ll discover how to use Snapchat in your social media marketing. Why Use Snapchat? Snapchat is the fastest-growing [Continue Reading Article...]
This post How to Use Snapchat for Business first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
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Eclectic Antiquing
8/24/2015
An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them....
An agile marketing strategy keeps your team connected with your audience, and utilizes the newest technology to communicate with them. You have to set goals, execute, measure, and adjust for success.
The benefits of properly communicating with your audience are clear, so check out this infographic for tips on how to keep in touch with your customers in this social landscape, broken down by each platform.
Key Takeaways:
Stay Current:
Watch technology's trends to note ways to continually adapt your marketing strategy to optimize your reach.
Emails's Not Dead: Email was cited in 2014 as the most effective digital marketing channel for customer retention in the U.S.
Renovate Your Site: Don't let outdated design affect your bottom line. Plan for regular and ongoing updates to keep the traffic coming.
In a constantly changing social landscape, measurement and assessment are more important than ever. Listening to your audience in real time and staying on the lookout for improvement are your best tactics for long-term marketing success.
Vintaclectic
8/03/2015
Without a doubt, content marketing is the hottest craze right now in the marketing world. Everybody's talking about it. So, bec...
Without a doubt, content marketing is the hottest craze right now in the marketing world.Everybody's talking about it.
So, because everyone else is doing it, you've decided to hop on the bandwagon. You throw up a couple blog posts every month, ask the new intern to tweet half-regularly, and maybe (if you're really committed) you even do a couple infographics.
You sit back and wait for results, except you don't get any. Wanna know why?
Because that isn't how content marketing works. To be truly successful on the Internet, you need a researched, well-planned strategy to leverage the incredible power of online content; a strategy that will execute content creation, distribution, and lead generation flawlessly.
In this post, I'll take a look at some of the most common mistakes content marketing strategies make (yes, even experienced marketers have made and will probably continue to make these gaffes) that will doom your content strategy to inevitable failure.
1. Your target audience is off
I'm a firm believer in the idea that no content strategy can succeed if you don't start off with a buyer persona.
In layman's terms, a buyer persona is a profile of your ideal customer. You can use it to better understand and target your audience. When done properly, a buyer persona will tell you all of the following (and more) about your target reader:
- Education level & job title
- Pain points
- Goals/challenges
- Shopping habits
Your buyer persona is a goldmine of detailed information. It gives you a ton of info about your ideal reader, so you know exactly what type of content they like to consume and how you should market it to them.
Buyer personas are the core of your content marketing strategy, and every piece of content you ever produce needs to be centered around them.
If you're currently operating without a buyer persona, stop. Please. You need to know exactly who your content should be targeting before you write it. Otherwise, you're just wasting time and resources producing content that might (read: probably won't) attract leads.
2. Your analytics are too broad
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via Uberflip Blog
Eclectic Antiquing
7/28/2015
Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of ...
Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business. In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what [Continue Reading Article...]
This post The Future of Google+, What New Research Reveals first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
via Social Media Examiner
Eclectic Antiquing
7/28/2015
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes...
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented [Continue Reading Article...]
via Business 2 Community
Eclectic Antiquing
7/16/2015
Published in ClickZ on July 15, 2015. Media and technology are continuing to merge providing business opportunities that will engage custom...
Published in ClickZ on July 15, 2015.
Media and technology are continuing to merge providing business opportunities that will engage customers in new ways.
Digital marketing transformation is occurring within enterprise companies across the globe as they seek to better understand their stakeholders who have infinitely greater control. This is not new, we knew this shift to the empowered customer has been happening for years, but it seems to have reached a tipping point.
Businesses of all sizes are (truly) embracing the concept of customer centricity and understanding that marketing is no longer a department, because everyone (customers and employees alike) has a voice that can be amplified through social and mobile channels. Every interaction with a customer is part of their experience with your brand. It is why companies are focusing on employee engagement now more than ever - employees are the face of the company to the customer.
Effectively tackling customer engagement today can certainly be overwhelming. Look at this list of over 2,000 marketing technology vendors that ChiefMartec.com's Scott Brinker has compiled.
Above: The Marketing Technology Landscape, January 2015.
Image Credit: Scott Brinker/ChiefMartec.com
And while at VentureBeat's GrowthBeat Summit in Boston last month, Brinker pointedly called out that "the tech is a distraction," but the fact that marketing is changing "in fundamental ways" is what is driving the landscape so radically. We now need to weave a company’s storytelling into digital experience – and digital itself is changing.
Internet-of-Things (IoT) is coming online rapidly. "IoT provides a new channel to reach customers through devices and interaction points", with Goldman Sachs predicting that IoT has the potential to connect 28 billion "things" to the Internet by 2020, ranging from bracelets to cars," says Cynthya Peranandam. This is providing business opportunities to create new revenue streams by effectively engaging customers in new ways.
But let's take a look at some of the near-term changes in the space. LUMA Partners has forecast the top 5 trends for 2015 and beyond are:
- Programmatic
- Mobile
- Omnichannel/personalization
- Identity
- Convergent TV
I encourage you to check out LUMA's "State of Digital Media 2015" presentation to understand these trends in detail and how media and technology continue to merge. Review it alongside Mary Meeker's "2015 Internet Trends" report for a full view into current and future state of how we will engage with customers and each other. I find it helpful to stay informed of these trends as they will quickly be upon us to develop strategic engagement strategies as part of our ever-evolving marketing plans.
We live in exciting times and I can't wait to see the incredible marketing that is created on and from these new insights and platforms!
Luma stateofadvertising from Neil Strow 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers
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via Michelle Killebrew
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Eclectic Antiquing
7/13/2015
So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving...
So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.
But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet. [Continue Reading...]
via HubSpot Marketing Blog
Eclectic Antiquing
7/09/2015
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get re...
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get results. That’s why you need to learn about content marketing. What is Content Marketing? Content Marketing is sharing relevant, valuable, and engaging content that you have created or curated so you can attract interest [Continue Reading…]
via Business 2 Community
Eclectic Antiquing
6/30/2015
Big data has incredible power. It also has limitations not everyone understands. (Try the New York Times Twitter quiz and see) Conside...
Big data has incredible power. It also has limitations not everyone understands.
(Try the New York Times Twitter quiz and see)
Consider these two tweets by Al Gore, both promoting the same article:
Continue reading Sendhil Mullainathan's entire NYT > Upshot article!
Continue reading the main story
INTERACTIVE FEATURE
Quiz: Can You Tell What Makes a Good Tweet?
A quiz tests your skill at picking which of two tweets would be shared more.
or Continue Reading via NYT > The Upshot
Eclectic Antiquing
6/29/2015
Click Image to Download and View The Foundation | SumAll Guide PDF In celebration of Social Media Day, [ SumAll shipped out their] new, ...
In celebration of Social Media Day, [SumAll shipped out their] new, shareable, printable, hangable guide to all the major social networks: "The Foundation." No catch, no cost, no forms. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and Linkedin. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.
Vintaclectic
6/26/2015
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I ...
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.
Why are these 12 marketing campaigns some of the best of all time?
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via HubSpot Marketing Blog
Eclectic Antiquing
6/17/2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's ed...
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process. [...Continue Reading ]
via HubSpot Marketing Blog
Eclectic Antiquing
6/11/2015
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create...
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place.
Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.
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via HubSpot Marketing Blog
Eclectic Antiquing
5/21/2015
See full infographic below Social Media Analytics: The Guide to Measuring the Results of Your Social Media Strategy [ Click to Enla...
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| See full infographic below |
Social Media Analytics: The Guide to Measuring the Results of Your Social Media Strategy
[Click to Enlarge]
Vintaclectic
5/20/2015
See Below for full infographic! THE POWER OF VIDEO FOR SMALL BUSINESS
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| See Below for full infographic! |
THE POWER OF VIDEO FOR SMALL BUSINESS
Vintaclectic
5/15/2015
Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A p...
Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work. Podcasts numbers have [...Continue Reading]
The post Create a Remarkable Content Experience: 4 Essential Elements of a Successful Podcast appeared first on Online Marketing Blog - TopRank®.
via Online Marketing Blog - TopRank®
Eclectic Antiquing
5/15/2015
Quizzes can actually stimulate significant business growth and increase your conversions. Coy Whittier from Qzzr shares their insights a...
Quizzes can actually stimulate significant business growth and increase your conversions. Coy Whittier from Qzzr shares their insights and data in to how content marketing with quizzes encourages engagement and grow leads.
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via Infusionsoft Blog
Eclectic Antiquing
5/15/2015
Tags: Automation Marketing Automation growth hacking Topic Education Sell Body: by Marcus Taylor With the exponential gr...
Topic
Body:
by Marcus Taylor
With the exponential growth of companies including Dropbox, Instagram, AirBnB, Zynga, Eventbrite and countless others being attributed to growth hacking, it’s no surprise that the term “growth hacker” is appearing ever increasingly in our day-to-day lives.
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Eclectic Antiquing
5/15/2015
Podcast, Social Media Examiner Experiences: How to Stand Out in a New Age of Marketing Are you looking for a competitive advantage? Ha...
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Podcast, Social Media Examiner
Experiences: How to Stand Out in a New Age of Marketing |
Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social
[…Continue Reading]
This post Experiences: How to Stand Out in a New Age of Marketing first appeared on Social Media Examiner.
via Social Media Marketing Podcast helps your business thrive with social media
Eclectic Antiquing
5/13/2015
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? W...
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, we’ll […Continue Reading]
via Business 2 Community
Eclectic Antiquing
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