Showing posts with label #management. Show all posts

Without a doubt, content marketing is the hottest craze right now in the marketing world. Everybody's talking about it. So, bec...


Without a doubt, content marketing is the hottest craze right now in the marketing world.Everybody's talking about it.

So, because everyone else is doing it, you've decided to hop on the bandwagon. You throw up a couple blog posts every month, ask the new intern to tweet half-regularly, and maybe (if you're really committed) you even do a couple infographics.

You sit back and wait for results, except you don't get any. Wanna know why?

Because that isn't how content marketing works. To be truly successful on the Internet, you need a researched, well-planned strategy to leverage the incredible power of online content; a strategy that will execute content creation, distribution, and lead generation flawlessly.
In this post, I'll take a look at some of the most common mistakes content marketing strategies make (yes, even experienced marketers have made and will probably continue to make these gaffes) that will doom your content strategy to inevitable failure.

1. Your target audience is off

I'm a firm believer in the idea that no content strategy can succeed if you don't start off with a buyer persona.
In layman's terms, a buyer persona is a profile of your ideal customer. You can use it to better understand and target your audience. When done properly, a buyer persona will tell you all of the following (and more) about your target reader:
  • Education level & job title
  • Pain points
  • Goals/challenges
  • Shopping habits
Your buyer persona is a goldmine of detailed information. It gives you a ton of info about your ideal reader, so you know exactly what type of content they like to consume and how you should market it to them.


Buyer personas are the core of your content marketing strategy, and every piece of content you ever produce needs to be centered around them.

If you're currently operating without a buyer persona, stop. Please. You need to know exactly who your content should be targeting before you write it. Otherwise, you're just wasting time and resources producing content that might (read: probably won't) attract leads.

Pro tip: if you haven't created a buyer persona yet, use this Uberflip infographic to guide your research.

2. Your analytics are too broad

Continue Reading Article...

via Uberflip Blog
Eclectic Antiquing 0 Comments

Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes...


Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented [Continue Reading Article...]











via Business 2 Community
Eclectic Antiquing 0 Comments

Published in ClickZ on July 15, 2015. Media and technology are continuing to merge providing business opportunities that will engage custom...

Published in ClickZ on July 15, 2015.

Media and technology are continuing to merge providing business opportunities that will engage customers in new ways.

Digital marketing transformation is occurring within enterprise companies across the globe as they seek to better understand their stakeholders who have infinitely greater control. This is not new, we knew this shift to the empowered customer has been happening for years, but it seems to have reached a tipping point.

Businesses of all sizes are (truly) embracing the concept of customer centricity and understanding that marketing is no longer a department, because everyone (customers and employees alike) has a voice that can be amplified through social and mobile channels. Every interaction with a customer is part of their experience with your brand. It is why companies are focusing on employee engagement now more than ever - employees are the face of the company to the customer.

Effectively tackling customer engagement today can certainly be overwhelming. Look at this list of over 2,000 marketing technology vendors that ChiefMartec.com's Scott Brinker has compiled.

Above: The Marketing Technology Landscape, January 2015. Image Credit: Scott Brinker/ChiefMartec.com

Above: The Marketing Technology Landscape, January 2015.
Image Credit: Scott Brinker/ChiefMartec.com

And while at VentureBeat's GrowthBeat Summit in Boston last month, Brinker pointedly called out that "the tech is a distraction," but the fact that marketing is changing "in fundamental ways" is what is driving the landscape so radically. We now need to weave a company’s storytelling into digital experience – and digital itself is changing.

Internet-of-Things (IoT) is coming online rapidly. "IoT provides a new channel to reach customers through devices and interaction points", with Goldman Sachs predicting that IoT has the potential to connect 28 billion "things" to the Internet by 2020, ranging from bracelets to cars," says Cynthya Peranandam. This is providing business opportunities to create new revenue streams by effectively engaging customers in new ways.

But let's take a look at some of the near-term changes in the space. LUMA Partners has forecast the top 5 trends for 2015 and beyond are:

  • Programmatic
  • Mobile
  • Omnichannel/personalization
  • Identity
  • Convergent TV

I encourage you to check out LUMA's "State of Digital Media 2015" presentation to understand these trends in detail and how media and technology continue to merge. Review it alongside Mary Meeker's "2015 Internet Trends" report for a full view into current and future state of how we will engage with customers and each other. I find it helpful to stay informed of these trends as they will quickly be upon us to develop strategic engagement strategies as part of our ever-evolving marketing plans.

We live in exciting times and I can't wait to see the incredible marketing that is created on and from these new insights and platforms!

Luma stateofadvertising from Neil Strow 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers
Continue Reading

via Michelle Killebrew

//


//
Eclectic Antiquing 0 Comments

Read the full article at: Serve a Directory with Node.js Read the full article at: Serve a Directory with Node.js As I mentioned in  S...

Read the full article at: Serve a Directory with Node.js


Read the full article at: Serve a Directory with Node.js

 As I mentioned in Serve a Directory with Python, sometimes you need a directory to be "served" instead of loading the file:// location within your browser.  In the past I would mess around with MAMPStack and swapping out httpdocs directories, but there are better tools these days.
If you prefer to use Node.js instead of Python, you can use the http-server package:
# Install via shell
npm install http-server -g

# Serve a directory
http-server

# Serve a directory at a specified port
http-server -p 2020
Check out the http-server NPM page to check out specific options, but I wanted to highlight how easy it can be to serve a directory with Node.js.  And for JavaScript lovers like me...Node.js is the way to go.  [Continue Reading…]

 via David Walsh Blog
Eclectic Antiquing 0 Comments

If you're like me and keep track of your things the ol' traditional way, use this classic ledger paper that is absolutely free to pr...

If you're like me and keep track of your things the ol' traditional way, use this classic ledger paper that is absolutely free to print over and over again and as many at once as you'd like and it fits perfectly on any regular 8 x 11 computer paper:



How do you manage your inventory?

Best Regards,

B. Justice - Eclectic Antiquing
Vintaclectic 0 Comments
Subscribe to: Posts (Atom)