7/28/2015
Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of ...
Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform that wins them business. In this article you’ll discover findings from recent studies focused on the current Google+ activity as well as speculation about what [Continue Reading Article...]
This post The Future of Google+, What New Research Reveals first appeared on Social Media Examiner.
Social Media Examiner - Your Guide to the Social Media Jungle
via Social Media Examiner
Eclectic Antiquing
7/28/2015
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes...
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented [Continue Reading Article...]
via Business 2 Community
Eclectic Antiquing
7/23/2015
Source: SumAll.com It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses...
Source: SumAll.com
It’s foolish to think there’s a one size fits all approach when it comes to gaining a following on Twitter. Businesses are vastly different – what works for one audience has the potential to get a less then warm reception when used for an entirely different audience.
But even though you shouldn’t expect the same approach to work on every single audience, you should still be thinking about simple ways to optimize your tweets to make them more retweetable. Fast Company’s article, Twitter 101: How to Get More Clicks, Retweets, and Reach, provides easy to understand tips on all the ways you can become a better tweeter. Like how just adding a photo will increase the likelihood your tweet will be retweeted by 35%. Below, we compressed and compiled all the Twitter best practices into a single guide for you to refer to whenever you need a jump-start in your engagement rate.
Vintaclectic
7/16/2015
You'll soon be able to buy a lot more stuff on Facebook . The social network is testing a shopping experience that allows users to bu...
You'll soon be able to buy a lot more stuff on Facebook.
The social network is testing a shopping experience that allows users to buy items directly from business' Facebook pages. The new shopping feature, first reported by BuzzFeed, will allow retailers to turn their Facebook pages into mini storefronts outside of their main websites.
Facebook confirmed the new shopping features to Mashable Wednesday, saying it's currently being tested among a small number of users and a handful of retail and e-commerce companies
On mobile, the shopping features will appear in a new "shopping" section on the page, as pictured in the mockup image, below, while on desktop the shopping section will appear as a separate tab on the page in the same area where the Timeline, About, Photos and other tabs are currently located. Read more...
More about Facebook, Advertising, Social Media, Business, and Tech [Continue Reading...]
via Mashable
Eclectic Antiquing
7/16/2015
Published in ClickZ on July 15, 2015. Media and technology are continuing to merge providing business opportunities that will engage custom...
Published in ClickZ on July 15, 2015.
Media and technology are continuing to merge providing business opportunities that will engage customers in new ways.
Digital marketing transformation is occurring within enterprise companies across the globe as they seek to better understand their stakeholders who have infinitely greater control. This is not new, we knew this shift to the empowered customer has been happening for years, but it seems to have reached a tipping point.
Businesses of all sizes are (truly) embracing the concept of customer centricity and understanding that marketing is no longer a department, because everyone (customers and employees alike) has a voice that can be amplified through social and mobile channels. Every interaction with a customer is part of their experience with your brand. It is why companies are focusing on employee engagement now more than ever - employees are the face of the company to the customer.
Effectively tackling customer engagement today can certainly be overwhelming. Look at this list of over 2,000 marketing technology vendors that ChiefMartec.com's Scott Brinker has compiled.
Above: The Marketing Technology Landscape, January 2015.
Image Credit: Scott Brinker/ChiefMartec.com
And while at VentureBeat's GrowthBeat Summit in Boston last month, Brinker pointedly called out that "the tech is a distraction," but the fact that marketing is changing "in fundamental ways" is what is driving the landscape so radically. We now need to weave a company’s storytelling into digital experience – and digital itself is changing.
Internet-of-Things (IoT) is coming online rapidly. "IoT provides a new channel to reach customers through devices and interaction points", with Goldman Sachs predicting that IoT has the potential to connect 28 billion "things" to the Internet by 2020, ranging from bracelets to cars," says Cynthya Peranandam. This is providing business opportunities to create new revenue streams by effectively engaging customers in new ways.
But let's take a look at some of the near-term changes in the space. LUMA Partners has forecast the top 5 trends for 2015 and beyond are:
- Programmatic
- Mobile
- Omnichannel/personalization
- Identity
- Convergent TV
I encourage you to check out LUMA's "State of Digital Media 2015" presentation to understand these trends in detail and how media and technology continue to merge. Review it alongside Mary Meeker's "2015 Internet Trends" report for a full view into current and future state of how we will engage with customers and each other. I find it helpful to stay informed of these trends as they will quickly be upon us to develop strategic engagement strategies as part of our ever-evolving marketing plans.
We live in exciting times and I can't wait to see the incredible marketing that is created on and from these new insights and platforms!
Luma stateofadvertising from Neil Strow 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers
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via Michelle Killebrew
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Eclectic Antiquing
7/13/2015
So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving...
So, you've read dozens -- if not hundreds -- of SEO articles on the web. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business' goals.
But after all of the reading and learning and strategizing, it dawns on you: You haven't actually done anything yet. [Continue Reading...]
via HubSpot Marketing Blog
Eclectic Antiquing
7/09/2015
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get re...
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get results. That’s why you need to learn about content marketing. What is Content Marketing? Content Marketing is sharing relevant, valuable, and engaging content that you have created or curated so you can attract interest [Continue Reading…]
via Business 2 Community
Eclectic Antiquing
6/30/2015
Big data has incredible power. It also has limitations not everyone understands. (Try the New York Times Twitter quiz and see) Conside...
Big data has incredible power. It also has limitations not everyone understands.
(Try the New York Times Twitter quiz and see)
Consider these two tweets by Al Gore, both promoting the same article:
Continue reading Sendhil Mullainathan's entire NYT > Upshot article!
Continue reading the main story
INTERACTIVE FEATURE
Quiz: Can You Tell What Makes a Good Tweet?
A quiz tests your skill at picking which of two tweets would be shared more.
or Continue Reading via NYT > The Upshot
Eclectic Antiquing
6/29/2015
Click Image to Download and View The Foundation | SumAll Guide PDF In celebration of Social Media Day, [ SumAll shipped out their] new, ...
In celebration of Social Media Day, [SumAll shipped out their] new, shareable, printable, hangable guide to all the major social networks: "The Foundation." No catch, no cost, no forms. The Foundation has the best times to post, ideal image size, ideal hashtags, post length, and more for Instagram, Facebook, Twitter, Pinterest, and Linkedin. This data was sourced from almost half a million SumAll users and cross-referenced with other top social research.
Vintaclectic
6/26/2015
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I ...
I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them.
So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 12 in this post instead.
Why are these 12 marketing campaigns some of the best of all time?
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via HubSpot Marketing Blog
Eclectic Antiquing
6/17/2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's ed...
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process. [...Continue Reading ]
via HubSpot Marketing Blog
Eclectic Antiquing
6/11/2015
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create...
One key part of being a great marketer is understanding how (and why) people think and act the way they do. It's much harder to create compelling content marketing, for example, if you don’t know why it would be compelling to your audience in the first place.
Before you jump into the tactical nitty-gritty of marketing, it’s really helpful to understand how people operate … which is essentially what the entire field of psychology attempts to explain.
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via HubSpot Marketing Blog
Eclectic Antiquing
6/03/2015
In an effort to better compete with rival eBay, Amazon announced a new service today that offers free shipping on small, lightweight items f...
In an effort to better compete with rival eBay, Amazon announced a new service today that offers free shipping on small, lightweight items for every customer -- not just Prime members. Dubbed "Fulfillment by Amazon Small and Light" the new shipping s...
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via Engadget RSS Feed
Eclectic Antiquing
6/02/2015
Source: Trendemon.com Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might ...
Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might think that it’d be easier finding Polar bears in Australia. Whether you're struggling to come up with great ideas for your ads, blog posts, emails, or even products ... we all know how daunting and painful a white piece of paper can be. [...Continue Reading]
Article Source via Forbes - Business
Eclectic Antiquing
5/20/2015
Kenyatta Cheese, Creative Director of Everybody at Once , a consulting agency for audience development, helps brands across media, entertain...
Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.
“In a networked environment, the audience has an audience,” Cheese begins. The idea that the audience who you’re talking to aren’t just your followers or your viewers, but the people they’re going to talk to in turn is central to the brand strategy.
In order to reach the largest amount of viewers and have the greatest impact, brands need to have a sound knowledge of who their fans are and the platforms where they operate. These people share their favorite moments, clips and brand stories to the people they’re connected to across the digital space, ultimately controlling the content created and deliverables.
Cheese leaves the audience with three major takeaways to understanding your audience:
Tiny Moments Are Big Seeds of Exploration – It’s not just one line of dialogue, but it’s the dialogue that comes after it. Fans are turning their favorite TV and movie moments into more shareable formats on Tumblr, Imgur, LiveJournal and reddit.
Fans are Meeting the Demand for New Content by Recombining Old Content – People want to share content they enjoy with other people, though not necessarily make money from it.
It’s Less About the Content and More About People’s Need To Connect To One Another – Content enables political, humorous and socially relevant ideas to spread through conversation.
Everybody At Once | @Kenyatta
PSFK 2015
Get More Ideas With The PSFK Daily Newsletter
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via PSFK
Eclectic Antiquing
5/15/2015
Quizzes can actually stimulate significant business growth and increase your conversions. Coy Whittier from Qzzr shares their insights a...
Quizzes can actually stimulate significant business growth and increase your conversions. Coy Whittier from Qzzr shares their insights and data in to how content marketing with quizzes encourages engagement and grow leads.
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via Infusionsoft Blog
Eclectic Antiquing
5/15/2015
Tags: Automation Marketing Automation growth hacking Topic Education Sell Body: by Marcus Taylor With the exponential gr...
Topic
Body:
by Marcus Taylor
With the exponential growth of companies including Dropbox, Instagram, AirBnB, Zynga, Eventbrite and countless others being attributed to growth hacking, it’s no surprise that the term “growth hacker” is appearing ever increasingly in our day-to-day lives.
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Eclectic Antiquing
5/15/2015
Podcast, Social Media Examiner Experiences: How to Stand Out in a New Age of Marketing Are you looking for a competitive advantage? Ha...
 |
Podcast, Social Media Examiner
Experiences: How to Stand Out in a New Age of Marketing |
Are you looking for a competitive advantage? Have you thought about creating experiences for your audience? To learn how to create experiences and why they are essential to stand out in this noisy world, I interview Robert Rose. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social
[…Continue Reading]
This post Experiences: How to Stand Out in a New Age of Marketing first appeared on Social Media Examiner.
via Social Media Marketing Podcast helps your business thrive with social media
Eclectic Antiquing
5/13/2015
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? W...
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, we’ll […Continue Reading]
via Business 2 Community
Eclectic Antiquing
5/10/2015
This is a guest contribution from Jawad Khan. Who doesn’t like more traffic? Not matter how many monthly blog visitors you have, you...
This is a guest contribution from Jawad Khan.
Who doesn’t like more traffic? Not matter how many monthly blog visitors you have, you still want more. Because more traffic means more opportunities to build relationships, generate leads, close deals and make money. However, the problem with most of the conventional traffic generation advice is that [...Continue Reading]
Originally at: Blog Tips at ProBlogger
3 Content Tweaks to Increase Your Blog Traffic without Spending a Penny
via @ProBlogger
Eclectic Antiquing
![The Twitter Roadmap to Getting More Engagement [Infographic] by SumAll.com](http://blog.sumall.com/wp-content/uploads/2015/07/Twitter-Roadmap-Retweets-Favorites-Clicks-021.png)
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