Launched a new online store but struggling to make any sales? You’re not alone, as many other eCommerce owners have the same problem. In this infographic, you’ll learn 6 ways you can make your first eCommerce sale. Best thing is you don’t even need traffic to your site, as most of these tactics use direct [...Continue Reading Article at Source]
It was in Indonesia three years ago that Helani Galpaya first noticed the anomaly.
Indonesians surveyed by Galpaya told her that they didn’t use the internet. But in focus groups, they would talk enthusiastically about how much time they spent on Facebook. Galpaya, a researcher (and now CEO) with LIRNEasia, a think tank, called Rohan Samarajiva, her boss at the time, to tell him what she had discovered. “It seemed that in their minds, the Internet did not exist; only Facebook,” he concluded.
[Update: At initial publication, the gross revenue per day I could confirm was $1.5M123. However, an industry insider has since reached out and told me that based on what his company’s app makes per day at a lower rank on the gross revenue charts, Clash of Clans probably makes closer to $5M or even $8M. This jives with reports that Clash may be spending as much as $1M in marketing per day4.]
Just over three years old, Clash of Clans rakes in more than $1M $5M5 each day and consistently charts in the top three grossing apps6. It’s the app that new game developers look to for inspiration.
However, the future didn’t always look so bright for the game’s creator, Supercell. In mid-2011 the year-old company realized their web- and Facebook-first strategy would never generate the hit game they needed7 (this was late in the Facebook game fad), so they quickly shifted to a tablet-first strategy and killed all their old games8. At the time, smartphones – and particularly tablets – were an unproven market, but their daring strategy worked out.
By mid-2012, Supercell had launched one tablet game and killed two, but they were getting closer to the goal. Success finally came in May 2012 when the newly launched Hay Day quickly proved to be a hit. Following close on its heels, Clash launched in August 2012 and became the #1 top grossing game in the US within 3 short months9.
So how did they do it? After building half a dozen failed games, how did Supercell uncover such success with Clash (and Hay Day)?
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented [Continue Reading Article...]
I am swamped. Requests from colleagues, friends and family leave me with no time to do any actual work. I can’t ignore any of the aforementioned things and it’s impossible to cram them all into an eight-hour day. But time management isn’t about taking shortcuts in your thinking time, it’s about finding shortcuts for the mundane, administrative and repetitive, in order to make way for the creative, strategic and dare I say… fun? As a busy carpooling mom of three boys (two of them teens!), a CEO of a company that grows 500 percent year over year and a happily married lady with lots of extended family, here’s how I make the most of every hour of every day. [...Continue Reading]
via TIME
Eclectic Antiquing
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6/02/2015
Source: Trendemon.com Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might ...
Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might think that it’d be easier finding Polar bears in Australia. Whether you're struggling to come up with great ideas for your ads, blog posts, emails, or even products ... we all know how daunting and painful a white piece of paper can be. [...Continue Reading]
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