10/06/2015
The future has finally arrived… and so has Pepsi Perfect. Coming soon! The taste of a 2K generation, Carrying on a long tradition, ...
The future has finally arrived… and so has Pepsi Perfect. Coming soon!
The taste of a 2K generation,
Carrying on a long tradition,
Pepsi Perfect, the future is now.
You better drink fast or you might miss it,
Same great taste, can’t resist it,
Pepsi Perfect, the future is now…
THE FUTURE IS NOW.
via theVerge.com
Eclectic Antiquing
8/03/2015
Without a doubt, content marketing is the hottest craze right now in the marketing world. Everybody's talking about it. So, bec...
Without a doubt, content marketing is the hottest craze right now in the marketing world.Everybody's talking about it.
So, because everyone else is doing it, you've decided to hop on the bandwagon. You throw up a couple blog posts every month, ask the new intern to tweet half-regularly, and maybe (if you're really committed) you even do a couple infographics.
You sit back and wait for results, except you don't get any. Wanna know why?
Because that isn't how content marketing works. To be truly successful on the Internet, you need a researched, well-planned strategy to leverage the incredible power of online content; a strategy that will execute content creation, distribution, and lead generation flawlessly.
In this post, I'll take a look at some of the most common mistakes content marketing strategies make (yes, even experienced marketers have made and will probably continue to make these gaffes) that will doom your content strategy to inevitable failure.
1. Your target audience is off
I'm a firm believer in the idea that no content strategy can succeed if you don't start off with a buyer persona.
In layman's terms, a buyer persona is a profile of your ideal customer. You can use it to better understand and target your audience. When done properly, a buyer persona will tell you all of the following (and more) about your target reader:
- Education level & job title
- Pain points
- Goals/challenges
- Shopping habits
Your buyer persona is a goldmine of detailed information. It gives you a ton of info about your ideal reader, so you know exactly what type of content they like to consume and how you should market it to them.
Buyer personas are the core of your content marketing strategy, and every piece of content you ever produce needs to be centered around them.
If you're currently operating without a buyer persona, stop. Please. You need to know exactly who your content should be targeting before you write it. Otherwise, you're just wasting time and resources producing content that might (read: probably won't) attract leads.
2. Your analytics are too broad
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via Uberflip Blog
Eclectic Antiquing
7/28/2015
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes...
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From top tips to eBooks, here are 14 guides that every content marketer should bookmark. The Essentials of a Documented [Continue Reading Article...]
via Business 2 Community
Eclectic Antiquing
7/16/2015
Published in ClickZ on July 15, 2015. Media and technology are continuing to merge providing business opportunities that will engage custom...
Published in ClickZ on July 15, 2015.
Media and technology are continuing to merge providing business opportunities that will engage customers in new ways.
Digital marketing transformation is occurring within enterprise companies across the globe as they seek to better understand their stakeholders who have infinitely greater control. This is not new, we knew this shift to the empowered customer has been happening for years, but it seems to have reached a tipping point.
Businesses of all sizes are (truly) embracing the concept of customer centricity and understanding that marketing is no longer a department, because everyone (customers and employees alike) has a voice that can be amplified through social and mobile channels. Every interaction with a customer is part of their experience with your brand. It is why companies are focusing on employee engagement now more than ever - employees are the face of the company to the customer.
Effectively tackling customer engagement today can certainly be overwhelming. Look at this list of over 2,000 marketing technology vendors that ChiefMartec.com's Scott Brinker has compiled.
Above: The Marketing Technology Landscape, January 2015.
Image Credit: Scott Brinker/ChiefMartec.com
And while at VentureBeat's GrowthBeat Summit in Boston last month, Brinker pointedly called out that "the tech is a distraction," but the fact that marketing is changing "in fundamental ways" is what is driving the landscape so radically. We now need to weave a company’s storytelling into digital experience – and digital itself is changing.
Internet-of-Things (IoT) is coming online rapidly. "IoT provides a new channel to reach customers through devices and interaction points", with Goldman Sachs predicting that IoT has the potential to connect 28 billion "things" to the Internet by 2020, ranging from bracelets to cars," says Cynthya Peranandam. This is providing business opportunities to create new revenue streams by effectively engaging customers in new ways.
But let's take a look at some of the near-term changes in the space. LUMA Partners has forecast the top 5 trends for 2015 and beyond are:
- Programmatic
- Mobile
- Omnichannel/personalization
- Identity
- Convergent TV
I encourage you to check out LUMA's "State of Digital Media 2015" presentation to understand these trends in detail and how media and technology continue to merge. Review it alongside Mary Meeker's "2015 Internet Trends" report for a full view into current and future state of how we will engage with customers and each other. I find it helpful to stay informed of these trends as they will quickly be upon us to develop strategic engagement strategies as part of our ever-evolving marketing plans.
We live in exciting times and I can't wait to see the incredible marketing that is created on and from these new insights and platforms!
Luma stateofadvertising from Neil Strow 2015 Internet Trends Report from Kleiner Perkins Caufield & Byers
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via Michelle Killebrew
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Eclectic Antiquing
7/09/2015
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get re...
Most cash strapped Startups have a non-existent marketing budget. But marketing is one area where sweat equity and creativity can get results. That’s why you need to learn about content marketing. What is Content Marketing? Content Marketing is sharing relevant, valuable, and engaging content that you have created or curated so you can attract interest [Continue Reading…]
via Business 2 Community
Eclectic Antiquing
6/17/2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's ed...
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. The results have been nothing short of eye-opening. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings.That shift is an ongoing internal project we call "historical optimization." The goal? Update old blog content and generate more traffic and leads from it in the process. [...Continue Reading ]
via HubSpot Marketing Blog
Eclectic Antiquing
6/02/2015
Source: Trendemon.com Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might ...
Inspiration is a fickle thing. It comes effortlessly when you aren’t running after it. At other times, you might think that it’d be easier finding Polar bears in Australia. Whether you're struggling to come up with great ideas for your ads, blog posts, emails, or even products ... we all know how daunting and painful a white piece of paper can be. [...Continue Reading]
Article Source via Forbes - Business
Eclectic Antiquing
5/21/2015
See full infographic below Social Media Analytics: The Guide to Measuring the Results of Your Social Media Strategy [ Click to Enla...
 |
| See full infographic below |
Social Media Analytics: The Guide to Measuring the Results of Your Social Media Strategy
[Click to Enlarge]
Vintaclectic
5/20/2015
Kenyatta Cheese, Creative Director of Everybody at Once , a consulting agency for audience development, helps brands across media, entertain...
Kenyatta Cheese, Creative Director of Everybody at Once, a consulting agency for audience development, helps brands across media, entertainment and sports understand how to capture an audience and inspire it to grow. At PSFK 2015, Cheese explains why and how people are using content to have a conversation with one another.
“In a networked environment, the audience has an audience,” Cheese begins. The idea that the audience who you’re talking to aren’t just your followers or your viewers, but the people they’re going to talk to in turn is central to the brand strategy.
In order to reach the largest amount of viewers and have the greatest impact, brands need to have a sound knowledge of who their fans are and the platforms where they operate. These people share their favorite moments, clips and brand stories to the people they’re connected to across the digital space, ultimately controlling the content created and deliverables.
Cheese leaves the audience with three major takeaways to understanding your audience:
Tiny Moments Are Big Seeds of Exploration – It’s not just one line of dialogue, but it’s the dialogue that comes after it. Fans are turning their favorite TV and movie moments into more shareable formats on Tumblr, Imgur, LiveJournal and reddit.
Fans are Meeting the Demand for New Content by Recombining Old Content – People want to share content they enjoy with other people, though not necessarily make money from it.
It’s Less About the Content and More About People’s Need To Connect To One Another – Content enables political, humorous and socially relevant ideas to spread through conversation.
Everybody At Once | @Kenyatta
PSFK 2015
Get More Ideas With The PSFK Daily Newsletter
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via PSFK
Eclectic Antiquing
5/13/2015
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? W...
A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, we’ll […Continue Reading]
via Business 2 Community
Eclectic Antiquing
5/07/2015
What makes a great link? One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right? Well, you al...
What makes a great link? One that’s natural, not rich in anchor text, comes from an authoritative site, and is relevant, right? Well, you already knew that. It’s a topic that’s been beaten to death. Heck, I even have a 30,000 plus word guide that teaches you all about link building. But what about link-building velocity? [click to continue...]
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via Quick Sprout
Vintaclectic
4/17/2015
View The Eclectic Antiquing Daily Here Source: tedrubin.com View The Eclectic Antiquing Daily Here
4/04/2015
View The Eclectic Antiquing Daily Here Secrets Behind the Sidewalk: How 3D Sidewalk Art is Made View The Eclectic Antiquing Daily H...
4/03/2015
View The Eclectic Antiquing Daily Here IMAGE: Getty Images View The Eclectic Antiquing Daily Here
3/28/2015
View The Eclectic Antiquing Daily Here Hot off the DigiPress >> The #Eclectic #Antiquing Daily >> #Analytic...
Hot off the DigiPress >> The #Eclectic #Antiquing Daily >> #Analytics, #Branding, #Entrepeneur, #GetAntiquing, #GetEclectic, #Infographic, #Marketing, #Smallbiz, #SocialMedia, #Startups, #Vintage, #Collectibles, #Reselling, #Sourcing, #Leads, #SEO #Profit #eCommerce
View The Eclectic Antiquing Daily Here
Eclectic Antiquing
3/23/2015
Your basic guide to setting up an organized social marketing campaign with daily, weekly and monthly tasks in order to obtain more leads, t...
Your basic guide to setting up an organized social marketing campaign with daily, weekly and monthly tasks in order to obtain more leads, traffic and ultimately producing results!
Or see below...
Vintaclectic
3/16/2015
Hot off the DigiPress >> The #Eclectic #Antiquing Daily >> #Analytics, #Branding, #Entrepeneur, #GetAntiquing, #GetEclecti...
Hot off the DigiPress >> The #Eclectic #Antiquing Daily >> #Analytics, #Branding, #Entrepeneur, #GetAntiquing, #GetEclectic, #Infographic, #Marketing, #Smallbiz, #SocialMedia, #Startups, #Vintage, #Collectibles, #Reselling, #Sourcing, #Leads, #SEO #Profit #eCommerce
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